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Market Segmentation Consulting
We offer advice on market segmentation that can lead to conducting a segmentation study or simply exploring the potential. Our consulting can be more or less structured, depending on your needs.
We consult on market segmentation for both consumer and business-to-business markets. We offer you the choice of working with us on an hourly or project basis, including:
Segmentation study design
Writing survey instruments
Data collection (surveys, interviews and focus groups)
Statistical analysis
Psychographic analysis
Analysis of the findings, and
Recommendations.
We can help you with customer segmentation, on the basis of satisfaction, loyalty and profitability. We also coach top marketing leaders in developing and/or implementing market segmentation strategies.
We help you:
Make strategic decisions
Understand the processes you are considering for the organization
Identify the benefits and pitfalls of one approach over another
Benefits of Segmentation Consulting
You bring our specialized expertise into your organization; we are steeped in the subject. We can work with you from a global to a very specific level, according to the needs of the moment. We can help you avoid costly mistakes.
You bring in our external objectivity based on years of experience with a wide variety of organizations, both within and outside of your particular market. We bring a fresh view to the situation, can add to the creativity of your results, and can help avoid internal and external politics that can cloud the issues.
We are available as needed, developing a short or long term relationship as your needs shift. You bring in our specialized expertise that has not been developed within the organization, and the resources we command, such as highly technical statistical analyses that you do not need as part of your day-to-day operations.
You get faster results. Our expertise is in project management, both facilitating the process and providing deep expertise to guide it.
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