Companies that offer the same product to the same people situation in the same way will get the same results.
But the company that differentiates itself will get different results.
And if it differentiates itself the right way and adopts superior strategies, it will get better -- perhaps radically better -- results.
Market segmentation can give companies that competitive advantage.
Instead of focusing on every possible target, it helps you focus on prime ones.
Instead of continuing to market to difficult or hard-to-reach consumers, it points you to the ideal ones...
Instead of just accepting partial market share, it helps you outstrip the competition by crafting new products and services that better address the market.
And instead of approaching the market in standardized or ineffective ways, it helps you concentrates on delivering products and services the market genuinely craves, with promotions and presentations that are tested and effective.
Market segmentation gives you a far clearer picture of the consumers, the competitors, and the strategies most likely to lead to success.
That can lead to more than just market survival.
It can lead to market dominance.
