The Market Segmentation Workshop
Workshops are highly interactive, taking place over the course of an actual segmentation study for your organization. A workshop begins with a one to two-day orientation to marketing, where theory and principles, and methods and techniques appropriate to your organization are explored. The rest of the workshop incorporates an actual segmentation study, to be used in marketing your products or services. Typically involved with your marketing and brand teams, we would use a training meeting to show which methods and processes could be used, and then return to workshop mode to help you select which ones to use. The team would carry out the segmentation study, with training meetings interspersed with project meetings throughout the rest of the study. We teach your staff how to search out best practices, so that your marketing efforts can stay abreast of market segmentation developments. Before each conclusion is reached, possible decisions are explored in a training meeting, to increase the breadth of the training while still focusing on the outcome.

Benefits of the Workshop
We develop the learning objectives with you, so that the learning is as broad or as narrow as is needed for ongoing marketing operations. For example, we could help your staff learn enough to effectively manage consultants and vendors, or to do the work themselves.

We show you how to make more profit by segmenting your market. We identify with you ways to increase your customer value. We show you how to best segment your market to meet unstated needs, find niche markets, and overcome challenges and obstacles. We help you create an actionable segmentation solution and leave the skills for doing so within your organization.

And we stay with you throughout the process, answering questions and sharing learning across the whole team. You no longer have to send one team member to a training program, hoping that they will return with enough of the right stuff so the team can succeed. You have us there for the duration of the project, while your staff learns both theory and application.