About Market Segmentation Services

Providers of Market Segmentation Consulting
Market Segmentation Services specializes in market segmentation studies for both the consumer and business-to-business markets. We work with companies of all sizes.

We customize our programs to your company's needs and budget. We maintain the agility and competitiveness of a small firm combined with the depth, leadership and resources of a large firm.

How We Work
We can take your objectives and find a way to realize them, or we can work with you to explore what needs to be done. We can take the lead and manage the whole project, or we can work as a subcontractor, as a visible or invisible partner. We focus on your objectives, whether it's maintaining and increasing market share, loyalty, or new product development.

We maintain a close relationship with our associates at Harvard and Cornell and integrate the latest academic research and theory into our practical work. When you work with us, you receive the best of both worlds.

Why choose to work with us?

  • We have deep expertise in Market Segmentation, Targeting, and Branding, and Positioning.
  • We respect your needs for results that are practical, actionable, and profitable.
  • We keep our promises, work within your budget, and complete projects within agreed upon deadlines.
  • We are professionals who are easy and pleasant to work with.

    Industries We Serve

  • Automotive
  • Banking
  • Consumer Packaged Goods
  • Entertainment
  • Financial Services
  • Education
  • Food
  • Grocery
  • Industrial/Business to Business
  • Healthcare/Pharmaceutical
  • High Technology
  • Hotel
  • Media
  • Non Profit
  • Real Estate
  • Restaurant
  • Retail
  • Telecommunications
  • Transportation

    Leadership
    Our President, Joel Goldberg, Ph.D., leads the firm, bringing over 20 years of practical and academic experience. Before joining Market Segmentation Services, he served as a Senior Management Consultant with PriceWaterhouseCoopers in the design, analysis, and implementation of projects to improve customer value, market share and profitability. He has broad industry experience, and is knowledgeable in diverse industries including; science, technology, financial services, retail and manufacturing.

    Joel holds a Masters degree from Harvard University, where he began his research into Market Segmentation, and a Ph.D. from Cornell University. He has the ability to combine experience in advertising and market research with human behavior.
    Joel Goldberg has consulted with some of the largest companies in the world (and also with many small firms). His clients include: Morgan Stanly, H J Heinz, Pfizer, Steelcase, Sallie Mae, Sovran Companies, Merck, IBM, and the United States Patent and Trademark Office.



    • Market Segmentation Services      90 Keswick Road, Amherst, New York 14226      716 836 8683

    Copyright 2008